Marvin Sereba

Show Room 

21.30-30.3 2025

Opening 21.3 19:00

Open Saturdays and Sundays 13:00-16:00

As children, many play guessing games where the goal is to remember the car brand of passing vehicles. In the exhibition Show Room, Marvin Sereba points out that this seemingly innocent game contributes to creating brand awareness that stays with us throughout life. Consequently, Show Room is about imitating the advertising aesthetics of the car industry, with ads targeting various consumer groups in society.

At the core of Show Room are questions about how early consumer training begins. Brand awareness comes hand in hand with prejudices about socioeconomic belonging, and in a time when commercial forces have more influence than ever, car brands operate as icons that the average man and woman fetishize. Just like a car loses value with age and mileage, electric toy cars lose value in the same children who eventually outgrow them.

Marvin Sereba is 29 years old and is studying for a BA at the Oslo Academy of Fine Arts. He has a background in the film industry and at khio he explores different types of media culture.